About us

From working out to going out - we got you covered. Yoga class -> School/Work -> Errands -> Happy Hour -> Date night-> Repeat. With our stylish yet high-performance fitness wear, you can transition seamlessly from your work life to your fitness life to your social life without missing a beat.  

Our mission at Heladagen (All day in Swedish) is to provide you with premium fitness clothing at competitive prices designed to make you feel comfortable and fashionable all day long

Our high quality soft and moisture-wicking fabrics make Heladagen not only functional, but also incredibly comfortable. You will actually want to wear our clothes all day!